You only have to fish with SALMO lures once to become convinced of how special they are. They really are not just more imitations made to satisfy the whims of collector-anglers – these lures are unique for several reasons. There is no other lure manufacturer in the world who, as well as drawing upon his skill and fishing passion, has invested in professional knowledge of fish biology. SALMO lures therefore have built-in secrets – a powerful combination coming from the knowledge and experience of designers (graduate fish biologists) and the demanding SALMO field testers in Europe and overseas. The magic of these secrets is confirmed every day by the messages of thanks coming in from many countries accompanied by pictures of trophy fish caught on our lures and stories about fantastic fishing adventures.